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How Can I Improve My Site's Crawlability?
If SEO is like building a house, your website’s site code and structure is that house’s foundation. When you optimize the structure and code of your company’s website, you help ensure your content is...
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Does Your HVAC Company Need a Facebook Page?
Last summer, I was lounging on my couch, browsing the black hole that is Facebook, trying to avoid the profiles of high school friends that have recently had a baby, when I kept chugging down my...
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Why Is Optimizing My Site Speed Important?
“I feel the need…the need for speed!” said Maverick, said Goose, oh yeah, and said the millions who search for something online each month. While we all couldn’t be cast in Top Gun, we all empathize...
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How to Write a Better Call to Action
My boss has been known around the office to make a fair amount of extremely unusual statements. One of my coworker's favorite Ben Landers quotes is, "Would you look how skinny my legs are? I'm like an...
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What Does a Good Backlink Look Like?
Want to know a fun fact? Super Bowl-winning quarterback Drew Brees'home page has over 10,000 backlinks.ImageImage: read more
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Does Website Security Impact My Google Rankings?
According to Google, 12 to 14 million searches per day returned hacked sites to online searchers. These hacked sites are categorized as either compromised (content and links have changed) or harmful...
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Get More Google Reviews for Your HVAC Company
Your heating and air conditioning customers may rave about the work you do within their homes, but this kudos won’t get you (or your business) anywhere if these word-of-mouth recommendations aren’t...
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How Do I Know Which Backlinks to Remove?
Ever since I left for college, my dog has had major trust issues with me. Google has similarly had trust issues with millions of companies who defied its guidelines in effort to boost rankings and...
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Online Marketing Can Be a Beach
As someone who usually works eight days a week, I was happy when my boss told me he’d be taking a two-week beach vacation this month. I was very honored when Ben asked me to look after the office for...
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Are Facebook Hashtags Important for Plumbers?
#hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag #hashtag That is what I would have made Blue Corona’s Facebook status last month if I had administrative access to the account....
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Social Media Tips from the World's Largest HVAC Contractor
When I am home during holidays, relatives sometimes introduce me to their friends and say that “Hannah does Facebook and Twitter for her job in Charlotte.” While Facebook, Twitter, and other social...
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Sink Your Teeth into Shark Week SEO
Hello Shark Week. I have been waiting for you.ImageImage: read more
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What the Duck Is DuckDuckGO?
When I was working part-time at a Mexican restaurant in high school (to save up for that b-e-a-utiful prom dress I saw at the mall), there were a few behaviors from diners that I was forced to ignore -...
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How NOT to Write a Blog Post for Your Business
Did you know that an active and optimized blog can actually contribute toward how often your small business’ phones ring?ImageImage: read more
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How to Translate Google Webmaster Tools Messages
From training your new employees and managing customer service, to creating estimates on a new residential insulation project or designing a fire sprinkler system, small business owners wear an...
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White Hat v. Black Hat SEO
Much like my Charlotte coworkers (shout out Tara and Tyler!), I am obsessed with the show “Scandal” on ABC. Shonda (the executive producer...duh!) knows just how to tug at my heart strings and throw in...
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SEO (Search Engine Optimization) Acronyms
If you stepped into one of our Blue Corona offices for a day, you might think we’re from another planet. I’m not just referring to the “out of this world” number of days in a given week that my...
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SEO Acronyms or AcroNOTs?
Earlier this week, I did my Blue Corona copywriter duty and posted a blog post on SEO acronyms—listing out around 20 acronyms from the SEO industry and explaining what each meant. Well, all work and no...
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Engaging Content on LinkedIn for B2B Companies
While LinkedIn may seem like just an online resume host or way to stalk potential employees/employers, it can have a much larger impact for B2B companies. Consider this:ImageImage: read more
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How Quickly Can I Get Ranked in Search Engines?
To some, speed is a sign of success. If you’re Usain Bolt, I respect that mindset. If you’re a business pushing for quick rankings on search engines like Google and Bing, I’ll say, “Slow down!!”—just...
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